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Chelsea: Hi everyone! Welcome to the Unmiss Podcast! Today, we have a special guest, Robb Fahrion, co-founder of Flying V Group, a leading digital marketing and advertising agency. Robb brings a wealth of knowledge in SEO, keyword research, and revenue operations, having worked with over 300 companies ranging from small businesses to Fortune 500s. Before we dive in, consider this: In today's digital landscape, aligning marketing strategies with revenue goals is more critical than ever. A recent study found that 73% of executives believe that poor alignment between marketing and revenue operations can negatively impact growth. By effectively utilizing keyword research to validate topic selection and tying traffic to revenue, businesses can create more targeted content and achieve measurable results. Robb is here to share his insights on these strategies and how they can drive business success. I’m your host, Chelsea Alves, and I’m excited to welcome Robb Fahrion to the podcast! Interview Questions Chelsea: Robb, welcome! To start, could you share a bit about your background and what led you to co-found Flying V Group? Chelsea: Keyword research is fundamental to effective SEO. How can businesses utilize keyword research to validate their topic selection and ensure they're meeting their audience's needs? Chelsea: Tying website traffic to revenue is crucial for demonstrating marketing ROI. What strategies do you recommend for connecting these dots and working backward from revenue goals to inform marketing efforts? Chelsea: Revenue operations (RevOps) has become a buzzword in recent years. How do you see the integration of RevOps transforming the way businesses approach their marketing and sales strategies? Chelsea: With the digital landscape constantly evolving, how can businesses stay ahead of SEO trends and ensure their keyword strategies remain effective? Chelsea: Content quality and relevance are paramount. How can businesses leverage keyword research to enhance their content creation processes and meet user expectations? Chelsea: Data analytics plays a crucial role in refining marketing strategies. What key metrics should businesses monitor to assess the effectiveness of their SEO and content efforts? Chelsea: As AI continues to evolve, what ethical considerations should marketers keep in mind when implementing AI-driven strategies? Chelsea: For businesses feeling overwhelmed by the rapid changes in digital marketing, what initial steps would you suggest they take to adapt and thrive? Wrapping Up Chelsea: Robb, this has been an enlightening conversation! Where can our listeners connect with you and learn more about Flying V Group? Chelsea: Thank you so much for joining us and sharing your expertise! For our listeners, if you found this discussion valuable, don’t forget to subscribe to the Unmiss Podcast and leave a review. And if you’re looking to enhance your digital strategy, check out Unmiss.com’s free Website Audit tool—it’s a quick and easy way to identify opportunities and stay ahead in the ever-evolving marketing landscape. This has been the Unmiss Podcast. See you next time! 🎙️ New to streaming or looking to level up? Check out StreamYard and get $10 discount! 😍 https://streamyard.com/pal/d/50952066...