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Welcome to Below the Fold, MENA's leading podcast for all things advertising and marketing! 🎙 In this episode, we're joined by the brilliant Houssam El Boutari, an industry veteran who has seamlessly transitioned from client servicing to content creation. Together, we dive deep into: The evolution of social media content in MENA • Mastering agility in content production • Decoding trend-jacking strategies • Balancing virality, authenticity, and the debate on speed vs. quality We also discuss hot-button topics like: ✅ Data ownership and its impact on marketing ✅ The power of employees as brand advocates ✅ How brands can navigate controversial trends safely Whether you're a seasoned pro or just starting your marketing journey, this episode is packed with actionable insights, thought-provoking discussions, and a sprinkle of humor. 💬 What’s your take on balancing speed and quality in content creation? Drop your thoughts in the comments! Don’t forget to like, subscribe, and hit the bell for more insider tips and strategies in the world of advertising and marketing. Watch the Full Episode and Follow us on Social Media! ↓ 📲 Instagram: / belowthefoldpodcast 🎬 YouTube: / @belowthefoldpodcast 🎵 TikTok: https://www.tiktok.com/@belowthefold?... 🔗Linktree: https://buff.ly/3VF3s4Q 00:00 Introduction 01:27 Hussam's Journey in the Industry 03:53 Understanding Agile Content Studios 04:48 Trendjacking and Social Media Strategies 08:48 True or False: Social Media Content Insights 14:24 Speed vs. Quality in Content Production 19:41 Entertaining vs. Educational Content 20:16 Choosing the Right Platform for Educational Content 20:45 The Importance of Content Duration and Format 21:22 Educational vs. Entertaining Content 22:37 The Role of Announcement Content 24:18 Outsourcing Creativity to Agencies 28:04 Balancing Brand Identity with Social Media Trends 31:12 Controversial Statements in Marketing