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Welcome to "Below the Fold," MENA's go-to podcast for deep dives into marketing, advertising, and beyond! In this thought-provoking episode, we’re joined by Eli Bassil, a seasoned data scientist and digital marketing strategist, who explores the fascinating balance between data, AI, and instinct in modern decision-making. 🔍 Key topics include: • The spectrum of decision-making: Instinct, data, and common sense. • Using AI tools for marketing without losing the human touch. • The ethics of over-personalization and data usage. • Case studies showing instinct's role in disruptive innovation. • Practical tips for balancing analytics with intuition in leadership. 📌 Perfect for marketers, leaders, and tech enthusiasts looking to master the interplay between technology and human judgment! 💬 What’s your take—can AI ever fully replace human instinct? Share your thoughts below! Watch the Full Episode and Follow us on Social Media! ↓ 📲 Instagram: / belowthefoldpodcast 🎬 YouTube: / @belowthefoldpodcast 🎵 TikTok: https://www.tiktok.com/@belowthefold?... 🔗Linktree: https://buff.ly/3VF3s4Q 00:00 Introduction to KPIs and Customer Performance 00:13 The Importance of Understanding Customer Behavior 00:29 Instinct vs. Data-Driven Decision Making 01:04 Welcome to Below the Fold 02:02 Guest Introduction and Background 02:48 Philosophy and AI 04:22 The Decision-Making Spectrum 07:48 Examples of Instinct, Common Sense, and Data-Driven Decisions 13:49 Types of AI and Their Roles 17:50 KPIs vs. CPIs 27:28 Instinct vs. Data in Tech 28:41 Disruptive Innovation and Instinct 29:34 Instinct in Leadership and Business 33:34 Martech and AI Tools 42:06 Ethical Concerns in Data-Driven Marketing 49:34 The Future of AI and Society 54:09 Balancing Data, Instinct, and Common Sense