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How do you stay authentic when your job is to influence? In this powerful Season 1 opener of SUGAR Quoted, Vineeta sits down with Ankush Bahuguna, the OG content creator and unapologetic beauty enthusiast who dives deep into the world of makeup, men, stereotypes, self-expression, and the beauty truths no one talks about. The conversation explores the struggles of being a male beauty creator who tries to balance working with beauty brands while staying true to himself, and also the pressure to stick to one “look,” and the constant experimentation that keeps audiences hooked. Ankush opens up about the “sell-out” tag, the freedom of breaking labels, and how makeup became his most powerful form of self-expression. So, if you’ve ever felt unheard in the beauty world, if you’ve ever questioned a trend, if you’ve ever wondered how creators stay authentic in an algorithm-driven world, this conversation will stay with you. What you’ll discover in this episode: • How Ankush chooses makeup collabs without losing his voice. • Why he refuses to stick to one “signature” makeup look • The boldest beauty experiment he’s tried on camera. • Why “perfect” beauty content is hurting creators • Why men secretly use (and love!) makeup • Why beauty brands overlook deeper skin tones • The rise of the creator economy in India From brushes to bold opinions, the sugarquoted conversations are only getting started. Whose beauty story do you want to hear next? Tell us in the comments💋 CHAPTERS 00:00 Coming up 01:30 Introduction 03:10 Ankush on authenticity & “selling out” 04:40 Learning makeup during lockdown 10:38 Makeup mistakes no one talks about 13:18 Imposter syndrome & the truth about male beauty creators 14:48 Privilege, gender & inclusivity in beauty 16:49 DMs from young boys learning makeup 18:10 Kids, trends & the dangers of overexposure 21:47 Content creation is now a career 25:29 What creators wish brands understood 28:01 Being an influencer: glam or hard work? 30:49 Bridging the gap between brands and creators 34:27 The constant pressure of good presence 40:20 Dark circles, colour correction & real beauty hacks 44:30 Fillers, Botox & transparency in beauty 52:13 Why everyone’s starting to look the same 56:12 Lip fillers, lip contouring & beauty illusions 1:04:29 Skincare junkie or makeup addict: which one are you? 1:06:32 Cannes red carpet & beauty risks 1:08:56 Overrated trends Ankush hates 1:12:12 Must-have makeup products 1:13:26 How brands view influencers for paid campaigns 1:15:07 The struggle of influencers working on brands’ scripts 1:21:38 Beauty industry: inclusive or still stuck in gender norms? 1:25:15 How men really cope with today’s beauty trends? 1:31:02 Kill/Marry/Hookup: Beauty edition 1:37:13 Closing Thoughts 💬 Join the Conversation Tell us in the comments ↓ Do you think men wearing makeup should still be a “big deal” in 2025? We’re reading every comment! 🎧 FOLLOW THE PODCAST Instagram: / sugarquotedwithvineeta #AnkushBahuguna #SUGARQuoted #VineetaSingh #MaleMakeup #BeautyPodcast #MakeupForMen #IndianBeautyCommunity #MakeupTips #BeautyStandards #CreatorEconomyIndia #InclusiveBeauty #IndianCreators #GenderNorms #AuthenticBeauty #SkincareIndia #MakeupEducation #BeautyTalks #MenWhoWearMakeup #BreakingStereotypes #UnfilteredConversations #DarkCircles #ColourCorrecting #BeautyInfluencersIndia