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In this episode of the Scaling SaaS podcast, host Brad Cavanaugh speaks with Alex Loveless, founder of Admissions Angle, an education consulting company. They discuss Alex's unique journey from teaching in South Korea to starting a business that helps students navigate the competitive college admissions landscape. The conversation covers the importance of mentorship, the challenges of scaling a personalized service, and the impact of AI on education. Alex shares insights on maintaining quality while growing the business and the evolving landscape of digital marketing. Takeaways Alex Loveless founded Admissions Angle to help students stand out in college admissions. The company focuses on mentorship rather than just test prep. They work with students as early as eighth grade to guide their career paths. Quality hiring practices are crucial for maintaining service standards. AI is changing the admissions landscape, especially in essay writing. Digital marketing remains a significant challenge for Admissions Angle. The company aims to help students build compelling stories for their applications. Maintaining long-term relationships with mentors is vital for student success. Admissions Angle has adapted its services based on experiences in South Korea. The future of education and career planning is uncertain due to AI advancements. Sound bites "I thought it was a Supreme Court justice." "We help students find authentic growth." "AI is already shifting a lot of things." Chapters 00:00 Introduction to Admissions Angle 02:33 Alex's Journey and Background 05:52 The Philosophy Behind Admissions Angle 06:50 Differentiating Mentorship from Traditional Counseling 10:22 Building Skills Beyond Admissions 13:00 Maintaining Quality in Mentorship 16:22 Scaling and Hiring Practices 19:31 The Impact of AI on Admissions 27:17 Challenges in Digital Marketing 31:40 Conclusion and Future Goals