Marketing with Heart Building Emotional Connections in the Age of AI скачать в хорошем качестве

Marketing with Heart Building Emotional Connections in the Age of AI

What does it really mean to build emotional connections in the age of AI? In this conversation, we explore how marketing is evolving as artificial intelligence becomes more integrated into everyday strategy - and why human connection still remains the most powerful differentiator. While AI can improve efficiency, personalization, and reach, it cannot replace empathy, trust, and meaningful experiences. This session dives into how brands can balance automation with authenticity to create deeper, more lasting relationships with their audiences. You’ll learn: • Why emotional connection drives buying behavior • How customer experience shapes long-term loyalty • The role of branded touchpoints in strengthening relationships • How to stay human in a tech-driven marketing landscape If you're in marketing, sales, leadership, or customer experience, this discussion offers practical insight into building brands that connect - not just convert.