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The Art of Shooting Commercials On Location

Shooting commercials on location demands more than good lighting. It requires strategy, discipline, and the ability to transform a single home into multiple distinct visual environments. This breakdown explores how one residential location can feel like three completely different spaces through controlled lighting, lens choice, camera movement, and production design discipline. Key topics include: • Scheduling scenes based on sun direction • Avoiding direct competition with natural light • Using consistent camera movement to unify multiple ads • Protecting real homes during production • Cheating door placements with rigging • Using haze to create depth and separation Captured on the RED V-Raptor with Zeiss Supreme Primes and diffusion, every setup maintained continuity while delivering variety across nine commercial spots. Full commercial portfolio: https://StephenCGreathouse.com --- #cinematography #commercialdp #filmmaking #directorofphotography #shootonlocation #lightingdesign #redvraptor --- 00:00 Why Shooting Commercials On Location Is Different 00:18 Turning Three Homes Into Nine Ads 00:55 Understanding Location Strengths and Weaknesses 01:32 Scheduling Around Natural Light 02:10 Filming Sunrooms and Front Porches 02:58 Protecting Real Homes on Commercial Sets 03:40 Turning Location Limitations Into Assets 04:18 Cheating Door Placement for Product Shots 05:00 Camera Package Consistency Across Locations 05:45 Using Diffusion to Shape Commercial Look 06:20 Repeatable Camera Movement for Brand Cohesion 07:00 Lighting Night Interiors During the Day 08:05 Using Haze to Add Depth and Atmosphere 09:05 When to Use Haze and When Not To 09:50 Final Thoughts on Shooting Commercials On Location