Healthcare transformation through storytelling | YODH x Meesha Brown скачать в хорошем качестве

Healthcare transformation through storytelling | YODH x Meesha Brown

When two storytellers enter the room, a beautiful conversation is bound to ensue. We are joined by the dynamic @Meesha Brown, President and CEO of PCI Media, whose stories have touched the lives of millions around the world. Having worked on the Emmy-nominated #ISurvivedEbola campaign, Meesha gives us a closer look at the world of storytelling and the transcendental power of entertainment education to bring about transformative social change. Timestamps: 00:00- Trailer 00:24- Introduction 02:10- Why stories are a powerful tool to create change 4:32- What is one component of storytelling you need to have to make a difference 6:17- How stories transcend borders, culture, and religion 8:15- Are stories crafted differently for the healthcare sector? 11:13- What drives Meesha to use storytelling to create change 14:06- The storytelling process 23:00- Defining SBCC and how it is utilized for story-telling 30:55- Do stakeholders undervalue the power of SBCC? 34:09- How do we capture the impact brought by stories? 37:37- How the use of digital technology helps amplify stories 43:08- Navigating the dangers of misinformation on social media 46:11- Meesha's memorable on-field experience 51:11- Meesha's top 3 lessons over the decades 52:03- Meesha's leadership journey 54:49- Rapid Dialogue 58:46- Conclusion #Digitalhealth #SBCC #Entertainmenteducation #Storytelling #Healthcare #socialchange #womenleaders #Ebola #healthcampaigns #publichealth #localcommunities #healthtechnology