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Originally Streamed live on Dec 19, 2025 Welcome to the official kickoff event for SAMI — South Asians in Marketing & Insights. SAMI was created to bring together South Asian professionals across marketing, research, insights, strategy, and analytics to build a powerful, supportive professional community. Our goal is simple: turn connection into community, and community into opportunity. In this launch event, the SAMI founding team shares the vision behind the organization and why this community matters now more than ever. In a world where professionals are more connected digitally but often feel isolated in their career journeys, SAMI aims to create a trusted space where members can grow together, exchange ideas, and elevate one another. SAMI focuses on supporting mid-career and senior South Asian professionals who are building future-fit careers and businesses while helping others rise alongside them. Our mission is to create a space where culture meets professional excellence — a place where insights leaders, marketers, strategists, and creators can collaborate, support one another, and build lasting impact across industries. If you’re passionate about shaping the future of marketing and insights while lifting others along the way, you’re in the right place. Subscribe to follow the SAMI journey as we spotlight leaders, host conversations, and build a global community of South Asian professionals.