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Salespeople are often taught to provide a reason when they ask a customer for something – to agree to a meeting, to provide a referral, or to buy a product. That advice is rooted in well-known research. But a deeper dive into the study results tells another story. In this 4-minute micro-learning video you will learn: Why this widely cited study about negotiations is often misunderstood – and how it can lead salespeople astray When it makes sense to offer an explanation or justification to a request – and when it doesn’t And the best thing to say after you put your initial offer on the table. - - Subscribe: / rapidlearninginst RLI homepage: http://www.rapidlearninginstitute.com RLI is a leading provider of rapid e-learning solutions for organizations large and small. With no-fluff training programs that are short and engaging.