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Through carefully conducted interviews, the CORE Leadership Series examines leadership excellence across the industry. Eric is the Global President for Hard Rock Cafe and Retail. He talks is through running a global 180 site business and his leadership style. Eric is one of the most motivated and positive people you will ever meet – he talks about the people who have inspired him, he also shares some personal stories around motivation and focus, his love for basketball and how it helped him with his work ethic, and a period of two years when he lived homeless in Miami – but still attended school and work. Hard Rock is amazing global brand (and our first ever client) and it is great to hear about the loyalty of there customers and teams, they have been evolving for the last 55 years and it’s great to hear some of their plans for the future. Hard Rock International (HRI) are one of the most globally recognised companies, with a portfolio including cafes, hotels, casinos, and rock shops across nearly 80 countries. Founded in 1971 in London, the brand has grown into a major hospitality and entertainment giant, known for its extensive music memorabilia collection and, more recently, its digital gaming platform. Here are the key, globally recognized brands under the Hard Rock umbrella: Hard Rock Cafe: cornerstone of the company, with over 180 locations worldwide. These venues are known for their American-diner style, rock-and-roll memorabilia, and live music. Hard Rock Hotels & Casinos: a major, rapidly growing part of the portfolio with over 30 locations in premium destinations like Bali, Cancun, Ibiza, and Orlando. They are recognised for high-end, music-themed experiences and the famous "Guitar Hotel" in South Florida. Hard Rock Live: dedicated entertainment venues located at many Hard Rock locations, hosting concerts and live performances. Rock Shop: retail stores located within cafes and hotels that sell iconic, branded merchandise, most notably the classic Hard Rock t-shirt. Emerging & Specialized Brands Hard Rock Digital: an online gaming, sportsbook, and entertainment platform. REVERB by Hard Rock: a "select service" hotel brand designed for the modern music lover, focusing on social spaces and, specifically, local music and food. Hard Rock Residences: branded residential properties, offering living experiences styled after the brand's music-focused lifestyle. Seminole Hard Rock: The brand's premier, high-stakes gaming and hotel properties in Florida (Tampa and Hollywood). Key Recognition Factors Memorabilia Collection: owning over 88,000 pieces, Hard Rock holds the world's largest and most valuable collection of music memorabilia. Brand Strength: the company maintains over 80% favourable global brand recognition. Partnerships: the brand has collaborated with high-profile ambassadors like Lionel Messi to create branded merchandise and menu items.