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Trust is burned. The constant calls, spam emails, and automated messages have trained people to ignore almost everything. If you’re frustrated that no one answers anymore, it may be the environment that salespeople have created for themselves. In this episode of Purpose Under Pressure, host Bryan Lefelhoc, founder of Bryan Media Strategies, explains why buyers are so guarded today and what sellers need to understand before they try to fix their outreach. He shares real experiences as a small business owner overwhelmed by irrelevant calls, generic emails, and pushy LinkedIn messages, and why even good salespeople now face the consequences of bad ones. Purpose Under Pressure is brought to you in partnership with Sandler by the Ruby Group, serving sales professionals and sales organizations nationwide from their locations in Akron and Columbus, Ohio, in Capital Region, New York, and in Jacksonville, Florida Key Takeaways: – Most buyers ignore outreach because trust has been broken by poor prospecting habits. – Volume and automation often create resistance instead of opportunity. – Being helpful and respectful is the fastest way to stand out. – When someone answers, focus on them instead of your pitch. – Don’t abuse the opportunity when a prospect engages. – Connection is not the same as a sale. – Outreach should always follow the Golden Rule. – Sellers must rebuild trust in a skeptical marketplace. ——————- Helpful Links: Sandler by the Ruby Group: https://go.sandler.com/therubygroup/ Bryan Lefelhoc, Owner, Bryan Media Strategies: https://www.bryanmediastrategies.com/