What is Customer Education and Why is Customer Education Important? | Northpass 101 | Lesson 1 скачать в хорошем качестве

What is Customer Education and Why is Customer Education Important? | Northpass 101 | Lesson 1

Customer education is a strategy you can use to improve customer experiences via educational resources. This video cover what customer education is and why customer education is important. To learn more about customer education go to: https://www.northpass.com/customer-ed... Email us at sales@northpass.com to learn more about how Northpass can help you grow your customer education program INDEX: 00:00:00 Introduction to Customer Education 00:00:54 What is Customer Education? 00:01:23 Customer Education Metrics 00:02:33 Getting customer education right 00:02:44 Why is Customer Education important? 00:03:17 The Customer Education Problem 00:04:06 Customer Education Benefits If you’re looking to learn about the basics of online customer education, you’ve come to the right place. I’m Ariele. And I’m Sam, and we’re going to walk you through everything you need to know about customer education, from A to Z. So sit back and get ready. If you have any questions just email us at the link in the description. We’re gonna jump right in. As I’m sure you know, customer education is a hot topic, especially in the B2B world, for MANY great reasons. We’re here today to help you understand what exactly it is about online customer education that’s getting everyone excited. But before we get there, and because I love a good Sound of Music quote, let’s start at the very beginning. What is Customer education and why is it so important? So, what is customer education? The plain and simple definition? Customer education is a strategy you can use to improve the customer experience with educational resources. These resources provide value to your customers by fostering their success, which ultimately increases your customer loyalty and therefore, increases your business growth. The best customer education programs are designed to impact measurable business metrics, such as product adoption, customer retention and lifetime value. Oh and it all trickles down to more money for you. Customer education is pretty to explain and fortunately, not too complicated to execute, especially if you’re using an online learning management system—or LMS for short. Customer education comes in many forms. The ideal state is a full-fledged online customer academy, but it can be — and usually is — much simpler at the start. It can be as low-effort as a single course, addressing a singular issue made up of existing blog posts, support pages, and videos. The one thing most business experts agree on is that online customer education is not going away. There is a growing understanding of its value and, in step with that, a growing demand for quality customer education resources. Leadership teams are beginning to realize how customer education affects the bottom line, giving learning and development teams increasing budgets to make it happen. I know you know getting customer education right is more important than ever. Part of that is knowing what tools you need to create, manage and deliver that content to your customers. Makes sense? Let’s move on. Now we know what Customer education is, let’s dive into why Customer Education is so Important. Customer education is a valuable strategy to boost the growth of your company and also your customers’. A customer-first mentality IS the new black. It’s been proven repeatedly that ensuring your customers’ success and subsequent retention is far more cost-effective than bringing in net-new customers. (Not to say you shouldn’t focus on new business.) Here’s the problem: Historically, customer education initiatives have been confined to silos—the black sheep of the business world, if you will—which usually meant traditional materials, in-person training, and working separately from other teams without any visibility into what they’re doing. In our relatively new digital-first world, this started to change—think blogs and help centers. Over time, these methods of customer education evolved into full-blown customer academies. For the first time, there’s a straight line between learning initiatives and other critical business pillars. When appropriately executed, customer education opens a line of communication between you and your customers that’s mutually beneficial. For your customers, they enjoy value-add resources. For you, it’s greater loyalty and product competency from your customers. The importance of that fact can not be overstated. In the following videos, we’ll go through in more detail why customer education matters and how to create and deliver the best customer education content possible.