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In this episode of The Finance Marketing Podcast, Hillary sits down with Kristen Ricupero, a Financial Coach and Certified Profit First Professional, to explore how she has built a thriving coaching business primarily through SEO and content marketing rather than paid advertising. Kristen shares her journey from solo practitioner to team leader, and opens up about her marketing evolution, from consistent blogging that drives Google search traffic, to transforming her email marketing from a dreaded task into an authentic storytelling practice. Tune in to learn how Kristen uses personal stories from her own business to connect with clients, why Instagram Stories are her most engaged platform, and the specific marketing strategies she's recommitting to for continued growth. Connect with Kristen: Website: FinancialFitnessCoaching.com (http://financialfitnesscoaching.com) Instagram: @financial.fitness.coaching (https://www.instagram.com/financial.f...) Facebook: Financial Fitness Coaching ( / financialfitnesscoach18 ) To make sure you never miss an episode, sign up for The Finance Marketing Podcast Newsletter (https://newsletter.monetacopy.com/tfm...) and subscribe to the show on your favorite listening app. Join the 7-Day Email List Growth Sprint: www.monetacopy.com/emailsprint (https://monetacopy.com/emailsprint) We always appreciate reviews on Apple Podcasts!