Stop Shoulding All Over Yourself скачать в хорошем качестве

Stop Shoulding All Over Yourself

Too often, marketing and sales conversations are filled with “shoulds.” We should be posting more. We should be closing faster. We should be doing what everyone else is doing. The problem is that “should” keeps us stuck in wishing instead of choosing. In this LinkedIn Live, Allison DeFord will challenge leaders to remove “should” from their vocabulary and replace it with intentional action. She’ll explore how marketing with heart makes sales easier by focusing on what you could be doing differently to serve your customers, support your team, and create real value at every touchpoint. You will learn: • Why “should” thinking leads to passive, blame-driven marketing • How shifting from “should” to “could” unlocks clarity and ownership • How understanding your goals, team, and customers leads to better strategy and easier sales “Should” is wishing. “Could” is choosing. About Allison Allison DeFord is a trailblazer at Felt Marketing, where she helps manufacturers market with heart and make sales easier. Known for her candid, human-centered approach, Allison focuses on aligning marketing strategy with real customer needs to create clarity, confidence, and momentum for sales teams. In addition to her work at Felt Marketing, Allison serves as the Executive Director of the North American Forest Foundation. A self-proclaimed cold brew connoisseur, she brings energy, empathy, and accountability to every conversation, helping leaders move from intention to action. Allison DeFord:   / allisondeford   FELT Marketing for Manufacturers: https://feltmarketing.com/