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In a world full of noise, posting more is not the same as building trust. Real credibility comes from how consistently and authentically you show up both online and offline. The strongest personal brands are built at the intersection of relationships, relevance, and real-world connection. In this LinkedIn Live, David J.P. Fisher (D. Fish) will explore how writing, social selling, and human connection work together to create meaningful business impact. Drawing on his experience as a sales leader, business coach, and author, David will share how professionals can position themselves as trusted experts without tricks or hacks. You will learn: • How to connect your online presence with real-world relationships • Why consistency and authenticity matter more than volume or virality • How to build trust and credibility in crowded, competitive markets About David David J.P. Fisher, also known as D. Fish, is a speaker, coach, and author of 12 books, including the best-selling Hyper-Connected Selling and Networking in the 21st Century: Why Your Network Sucks and What to Do About It. He helps salespeople, business owners, and entrepreneurs understand the Sales Sherpa™ Path, where social media, networking, and traditional sales skills come together to provide value and stay relevant. Known for his practical insights and approachable style, David focuses on helping professionals build real relationships, earn trust, and create long-term impact by blending online and offline engagement. David J.P. Fisher: / iamdfish SAS: https://www.sas.com/en_us/home.html