Using the Plant Floor to Power Your Social Media Marketing скачать в хорошем качестве

Using the Plant Floor to Power Your Social Media Marketing

Most manufacturers struggle to stand out online, yet the most compelling content is already sitting on the shop floor. When leaders get on camera, show real processes, and share authentic stories, they create a kind of marketing that competitors cannot copy. In this LinkedIn Live, Andy Melang, second-generation owner at Ultratech Tool & Design, will share how he uses video, persistence and differentiated messaging to build customer trust and long-term sales. Andy will break down how manufacturers can turn plant-floor activity into effective social content, how persistence pays off in both sales and marketing, and how to craft messages that set your company apart. You will learn: • How to create unique and effective video content directly from the production floor • How to differentiate your messaging so prospective customers remember you • Why persistence in sales and social media leads to long-term wins, including real stories of multi-year and decade-long follow-through About Andy Andy Melang is the second-generation owner of Ultratech Tool & Design, where he has worked since 2007. Starting on the shop floor running presses and learning operations firsthand, Andy gradually took on roles in logistics, accounting, purchasing, scheduling, sales and project management. With a deep understanding of every function in the business, he has helped Ultratech grow into a trusted, financially strong partner for its customers. Over the past 10 to 11 years, Andy has sold close to 90 million dollars in stampings, building long-term customer relationships through consistent persistence, transparency and involvement after the sale. He brings a practical, no-nonsense approach to sales, marketing and customer success, grounded in real manufacturing experience and a commitment to keeping customers anchored to strong suppliers. Andy Melang:   / stampings   Ultratech Tool & Design Inc.: https://www.ultratechstampings.com/