Uncopyable: How to Stand Out by Being Different скачать в хорошем качестве

Uncopyable: How to Stand Out by Being Different

In crowded markets, most companies try to win by doing the same things slightly better. The result is sameness, shrinking margins, and brands that blur together. According to Steve Miller, the real advantage comes from being meaningfully different, not incrementally better. In this LinkedIn Live, Steve Miller, author of Uncopyable, will share the principles behind building brands and businesses that competitors cannot imitate. Drawing on real-world examples and his work with organizations around the world, Steve will explain how leaders can escape competitive traps, create their own category, and spark original thinking by looking beyond their industry. You will learn: • Build Your Own Box: Why the goal is not to win inside an existing category, but to create a space only you can own • Competition Breeds Conformity: How focusing too much on competitors leads to generic offerings and weak differentiation • Stealing Genius: How borrowing ideas from unrelated industries fuels innovation and originality About Steve Steve Miller is a brand strategist, keynote speaker, and the author of Uncopyable, a book that challenges leaders to rethink competition and differentiation. He works with organizations to help them stand out in markets crowded with lookalike products, services, and messaging. Steve is known for translating complex branding and innovation concepts into practical strategies leaders can actually use. Through his speaking, consulting, and writing, Steve helps companies move away from copycat thinking and toward bold, distinctive positioning that drives long-term relevance and growth. Steve Miller:   / steveamiller   The Adventure LLC: https://www.beuncopyable.com/