Seth Godin - Finding an Elegant Strategy: Doing Work That Matters for People Who Care Plus Q&A скачать в хорошем качестве

Seth Godin - Finding an Elegant Strategy: Doing Work That Matters for People Who Care Plus Q&A

It doesn't matter how fast you're going if you're headed in the wrong direction. Strategy is the vital work we do before we do the hard work. Bestselling author Seth Godin takes us through the questions and ideas we've been avoiding, helping leaders identify the road map that teams need to move forward. Finding a common vocabulary and understanding around strategy is the first step to reinvention. Join Seth Godin as he delves into the true essence of marketing, stripping away the misconceptions of hype and advertising to reveal that effective marketing is about making meaningful changes and telling impactful, true stories. Throughout his 25-minute talk followed by a Q&A session, Seth emphasizes the importance of reinvention, tackling challenges head-on, and achieving engagement through intentional design. Learn how to identify your smallest viable audience, create stories that resonate, and understand customer needs, all while navigating the shifting landscapes influenced by AI and cultural changes. Tune in for invaluable insights on practical empathy, building trust, and creating communities that matter. 00:00 Introduction and Acknowledgements 00:29 Understanding Marketing and Reinvention 01:43 Defining Marketing and Its Purpose 03:28 Intentional Design and Audience 04:16 The Concept of Smallest Viable Audience 05:17 The Power of Storytelling in Marketing 07:39 The Invisible Conspiracy and Systems 09:26 Work That Matters and Finding Your Tribe 14:31 Positioning and Market Segmentation 18:27 The Product Adoption Lifecycle 21:26 Status, Affiliation, and Practical Empathy 24:55 Final Thoughts and Inspirational Story 28:13 Defining Reinvention 30:10 Qualities of Effective Leaders 31:39 Personal Reinvention and Credibility 33:58 Strategy and Exponential Growth 36:45 Manager vs. Leader 38:50 Marketing in a Competitive Environment 44:16 Unconventional Moves for Young Marketers 45:26 Practical Empathy and Ethical Marketing 46:53 Identifying Effective Storytellers 50:58 Skills for the Future 53:17 Final Message: The Icarus Deception