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Marketing icon, best-selling author, and all-round idea machine Seth Godin joins Dan Pope for a masterclass in systems thinking, creative longevity, and why most brands die chasing tactics instead of building meaning. From Napoleon to Nike, Patagonia to Apple, this is a blueprint for anyone who wants to build something that lasts. =============== 🍽️ ON THE MENU =============== 💡 Strategy ≠ Tactics — The Starbucks ☕ & Dyson 💨 lesson on what brands get wrong 🎯 Marketing Isn’t Promotion — What Patagonia 🏔️, Rolex ⌚ & Tiffany’s 💎 really sell 🧠 Status, Affiliation & Freedom of Fear — The 3 levers of every great brand 🔁 Systems Thinking — How supermarkets changed everything (and how to hack the system) 🛒 🍫 Tony’s Chocolonely & Crossing the Chasm — How cult brands go mainstream 🏗️ Scaffolding Your Brand — Supporting early adopters before you scale 🚀 🎸 Creative Endurance — How to keep making hits like The Rolling Stones 🎶 🎭 Borrow Like Bowie — The art of stealing ideas & making them your own 🧩 Featuring insights on: Patagonia, Starbucks, Dyson, Apple, Tiffany’s, Rolex, Walmart, Armand Hammer, Tony’s Chocolonely, Prince Spaghetti & more. 🔥 If you’re building a brand, launching a product, or just want to think smarter — this one’s essential. #SethGodin #HungryPodcast #MarketingStrategy #BrandBuilding #Patagonia #Apple #TonyChocolonely #Dyson #Starbucks #Entrepreneurship #FoodBrands ============================================== ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here - https://hungryfeast.beehiiv.com/🍲 ============================================== 🌟 HUNGRY's Absolutely Bloody Marvellous Sponsors🌟 ============================================== A massive shoutout to our incredible sponsors who make HUNGRY possible: ►North Star: (www.northstarbc.co.uk) 🤝 Let's Connect! ►Let’s link-up here ( / daniel-pope ) ►Stalk me here ( / _hungry.pod ) This episode was edited by: G.Thomas Craig ( / gthomascraig )