Why Likes, Views, and Trends Are Lying to Travel Advisors скачать в хорошем качестве

Why Likes, Views, and Trends Are Lying to Travel Advisors

Most travel advisors think their marketing isn’t working — but the real problem isn’t effort or consistency. It’s letting platforms decide what success looks like. In this Reset Episode of the Social Takeoff Podcast, Kelli Hayes Smith breaks down why reacting to algorithms, trends, and engagement metrics creates chaos — and how to take control of your marketing with clarity and intention. In this episode, you’ll learn: Why likes and views are not business KPIs How platforms benefit from reactionary marketing — but your business doesn’t The difference between proactive vs reactive marketing How to decide what content actually moves your business forward A simple exercise to define the lanes you want to be known for This episode is part of a special New Year Reset Series, tied to the Taylor Swift song This Is Me Trying — because clarity, recalibration, and showing up matter. 👇 Helpful Links Get your free Wanderlust Campus account: https://wanderlust-ceo.com Follow Kelli on Instagram:   / kellihayessmith   🎙 New full podcast episodes every Tuesday 🔥 Bonus “Soapbox” episodes every Friday