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Matt McLellan from Apparel Lab joins Steven and Bruce to share his unconventional journey building a thriving DTG (Direct-to-Garment) print shop in Madison, Alabama—without ever touching screen printing equipment. Starting in the back room of his nutrition store in 2016, Matt has grown Apparel Lab into a multi-service operation proving you don't need to follow the traditional decorator path to succeed. This conversation goes deep on the pivotal decisions that shaped Matt's business: hiring a general manager with an MBA when he could only afford 6 weeks of payroll, implementing Printavo as the foundation for 3x growth, and repeatedly saying NO to shiny object syndrome (banners, stickers, screen printing) to stay focused on what they do best. Sponsors: GraphxSource: https://www.graphxsource.com/ Use PRINTAVOPOD for 50% off your first order Easiway: https://www.easiway.com/ Multicraft: https://www.multicraftink.com/ Mention Printavo and get 10% off your first order! Stahls: https://www.stahls.com/ - Use code HUSTLER20 for 20% off your first order! 0:00 - Intro 2:24 - Matt's Unconventional DTG Origin Story 6:16 - Growing from 400 to 4,500 Square Feet 8:14 - Why Local B2B Focus Over E-commerce 9:49 - The 6-Week Gamble: Hiring Nicole as GM 14:00 - Systems vs Goals: Implementing Printavo 19:27 - Financial Micro Failures & Lessons Learned 24:06 - Why Matt Never Brought Screen Printing In-House 28:03 - The Question That Killed a $100K Purchase 31:15 - Time to Think: Whiteboards & Reflection 33:43 - The Four F's: Family, Fun, Fitness, Finance 37:30 - Building Profit to Serve Your Team 40:00 - CEO Mindset: 10-20 Effective Hours Per Week 42:57 - Fitness, Discipline & Mental Health 46:51 - Wrap-Up & Contact Info Bruce Ackerman / webmasterbruce / webmasterbruce Steven Farag / stevenfarag / steven.ink_ Interested in sponsoring this podcast? Contact us here: https://www.inktavo.com/inktavo-adver... TRY PRINTAVO TODAY! : https://bit.ly/4729qBa Check out a live demo: https://www.inktavo.com/tools-resourc... Printavo for iPhone: https://apps.apple.com/us/app/printav... Printavo for Android: https://play.google.com/store/search?... Follow us on Instagram for all of the latest updates: / printavo Check out the Printavo Blog! : https://www.printavo.com/blog/ #screenprinting #printlife #printhustlers #printavo #screenprintlife #dtg #embroidery #merch #ecommerce #printshop #screenprint Subscribe to the Printavo channel for more amazing interviews, shop tours, and tips for your screen printing business.