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Speaking on the first day of the federal fiscal year, Greg Coleridge urges attendees to “see with fresh eyes” how budget, tax, and monetary policy are inseparable—and how monetary issues remain “alien” to most Americans. Drawing on his organizing experience in Northeast Ohio (including promoting AMI’s work, screening Money as Debt, meeting congressional staff, and pushing the American Monetary Act), he argues that real social change must begin with rigorous study and research—the kind exemplified by Zarlenga’s The Lost Science of Money. He parallels this with the Program on Corporations, Law & Democracy (POCLAD) and the Move to Amend campaign, showing how deep historical/legal research reframed corporate power as a problem of people’s disempowerment and “colonization of the mind.” He lays out six reasons research matters: learning history, connecting money to war/debt/environment/jobs, learning from other countries, avoiding diversionary “reforms,” preparing for elite backlash against public money, and building the knowledge to design strategy. In a Q&A, he emphasizes popular education (“high touch” plus simple materials), coalition-building across progressive groups by making 10% “root-cause” connections, and pairing macro reforms with micro projects like local currencies—citing Populist-era cooperatives as a model for recruitment, education, communication, and political action.