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She left notes on strangers' cars at Whole Foods, and it actually worked. Alley Buscemi built a thriving real estate business in Raleigh from scratch, in a new city and with a newborn during a pandemic. This one is packed. Alley is a principal at AlleyCo Homes at Compass in Raleigh, NC, and she is one of the most creative, emotionally intelligent agents I've ever sat down with. We talk about the weird prospecting tactics that got her first deals, how she built a personal brand using hot pink and the Grateful Dead, why being polarizing is actually the point, and how YouTube completely changed her business. If you're an agent wondering why the grind feels harder than it should, this episode is going to hit different. Highlights: 00:00 Introduction to Alley Buscemi 06:03 Navigating Challenges in a New Market 11:53 Creative Approaches to Client Engagement 17:55 Leveraging Personal Backgrounds in Real Estate 20:58 The Art of Relationship Building 24:05 Empathy in Negotiations 26:57 The Power of a Positive Approach 29:55 Closing Thoughts and Future Outlook 32:15 Navigating Difficult Conversations in Real Estate 35:28 The Importance of Client Communication 38:40 Honesty in Client Relationships 41:31 Building a Personal Brand in Real Estate 44:04 The Role of Emotional Intelligence 47:38 Leveraging Social Media for Client Connection 49:01 Understanding Your Target Audience 52:06 The Power of Differentiation in Marketing 55:50 Engaging with Clients Effectively 01:00:28 Maintaining Relationships with Potential Clients 01:05:29 Hiring the Right People 01:06:21 The Importance of Expertise 01:08:27 YouTube as a Business Tool 01:09:33 Building Relationships Through Content 01:10:42 Learning from Others 01:12:23 Sharing Knowledge and Resources 01:14:01 The Value of Generosity 01:15:21 Creating Meaningful Connections 01:17:28 The Power of Reciprocity 01:19:50 Sending Joy Through Mail 01:21:31 Building Relationships Through Marketing 01:24:34 Supporting Local Businesses 01:26:33 Asking for Advice 01:30:19 The Impact of Mentorship Subscribe for more insights, share your thoughts in the comments, and connect with us for future episodes about real estate, business growth, and more. You can find Alley Buscemi @alleyinraleigh To join the Realtor180 Inner Circle waitlist, please visit https://www.realtor180.com/connect-wi... Special thank you to Andy Bovender and his team in the Carolinas for sponsoring this episode! https://bovenderteam.com/ Get your social media, newsletter, and podcast assistance needs met at https://www.virtualwithrisa.com/ About the Podcast: Realtor180 is a weekly show dedicated to connecting you to top-performing agents nationwide to learn their insider secrets for succeeding on a massive scale. Each week, we discover fresh marketing ideas, business strategies, and doses of inspiration to grow your business to the next level. More importantly, we will hear firsthand from industry experts about the pitfalls to avoid along the way. Hit that subscribe button now, grab a notebook, and learn that one thing that will help you turn your business around 180 degrees. Curious about the gear Shawn uses? Mic 1: The desktop mic I use is the Sure MV7 USB. With content creation, it's all about having a crisp voice https://amzn.to/4aw6a2J 2: Wireless Rode Go II mic. This is a great mic if you are doing a walk-and-talk video. https://amzn.to/3vy1gTK Headphones: Sennheiser HD 280 Pro. Having headphones helps hear the guests more easily and prevents talking over one another. https://amzn.to/3v50LAj Camera: Logitech Brio 4K. Video equipment for beginners, it's all about looking great! https://amzn.to/3T7khnI Lighting: Newer 2-pack dimmable lighting kit, adjusting the hue and color balance is key! For the price, these are the best. https://amzn.to/435LJXN EXTRAS: Boom: This arm is high quality https://amzn.to/4a1N6ZB fyi cheap arms will creak and crackle if you move or bump them, which ruins the listening experience... Tripod: Mini webcam tripod https://amzn.to/43z4pPP Outlets: You will quickly run out of places to plug in things... Consolidate wires, this block will help with that https://amzn.to/49XM4y2 -- About the host, Shawn Kunkler is a licensed San Francisco Realtor® in California DRE 01991440 and the founder of the Homeward Associates team at Compass. https://www.homewardassociates.com