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Most agents think AI will make them sound less authentic. In reality, it’s already changing how clients decide who to trust. Artificial intelligence isn’t a future trend in real estate, it’s already here, and your clients are using it whether you are or not. In this episode of Realtor180, Shawn Kunkler, Founder of the Homeward Associates Group out of San Francisco, sits down with Ryan Garson, NYC real estate agent and author, to unpack how real estate agents can use AI to communicate more clearly, work faster, and gain leverage in their business without losing their voice or authenticity. Ryan shares how he actually uses AI day to day, from writing difficult emails and creating content to streamlining operations and improving negotiations. This isn’t about replacing agents with technology. It’s about understanding how clarity, trust, and relevance are shifting in a world where information is instant. If you’re a real estate agent wondering how AI fits into your business — or what happens if you ignore it this conversation will reframe how you think about communication, productivity, and staying competitive. Highlights: 00:00 The Myth of “AI Isn’t Authentic” 09:30 Clarity as a Competitive Advantage 14:30 How Clients Are Already Using AI 20:00 Reframing AI as a tool that amplifies judgment, not effort. 26:00 What Happens When Agents Don’t Adapt 33:00 Practical Ways Agents Use AI Day-to-Day 40:00 How faster, clearer communication reshapes client confidence. 48:00 Why experience paired with leverage wins. 55:00 What agents should focus on now to stay relevant. Subscribe for more insights, share your thoughts in the comments, and connect with us for future episodes about real estate, business growth, and more. To join the Realtor180 Inner Circle waitlist, please visit https://www.realtor180.com/connect-wi... Special thank you to Andy Bovender and his team in the Carolinas for sponsoring this episode! https://bovenderteam.com/ Get your social media, newsletter, and podcast assistance needs met at https://www.virtualwithrisa.com/ About the Podcast: Realtor180 is a weekly show dedicated to connecting you to top-performing agents nationwide to learn their insider secrets for succeeding on a massive scale. Each week, we discover fresh marketing ideas, business strategies, and doses of inspiration to grow your business to the next level. More importantly, we will hear firsthand from industry experts about the pitfalls to avoid along the way. Hit that subscribe button now, grab a notebook, and learn that one thing that will help you turn your business around 180 degrees. Curious about the gear Shawn uses? Mic 1: The desktop mic I use is the Sure MV7 USB. With content creation, it's all about having a crisp voice https://amzn.to/4aw6a2J 2: Wireless Rode Go II mic. This is a great mic if you are doing a walk-and-talk video. https://amzn.to/3vy1gTK Headphones: Sennheiser HD 280 Pro. Having headphones helps hear the guests more easily and prevents talking over one another. https://amzn.to/3v50LAj Camera: Logitech Brio 4K. Video equipment for beginners, it's all about looking great! https://amzn.to/3T7khnI Lighting: Newer 2-pack dimmable lighting kit, adjusting the hue and color balance is key! For the price, these are the best. https://amzn.to/435LJXN EXTRAS: Boom: This arm is high quality https://amzn.to/4a1N6ZB fyi cheap arms will creak and crackle if you move or bump them, which ruins the listening experience... Tripod: Mini webcam tripod https://amzn.to/43z4pPP Outlets: You will quickly run out of places to plug in things... Consolidate wires, this block will help with that https://amzn.to/49XM4y2 -- About the host, Shawn Kunkler is a licensed San Francisco Realtor® in California DRE 01991440 and the founder of the Homeward Associates team at Compass. https://www.homewardassociates.com