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The way sports teams sell has changed forever. In this week's episode, I break down the real shift happening in B2B sports sales, why virtual meetings outperform in-person drop-bys, and how video, LinkedIn, and AI are becoming the biggest competitive advantages for modern revenue teams. If you're still relying on the old playbook, endless driving, templated emails, generic pitches, you’re already behind. The teams winning today are: ✔ Using short virtual discovery calls to fill the funnel ✔ Creating authentic video to stand out in crowded inboxes ✔ Showing up consistently on LinkedIn ✔ Leveraging GenAI to research, prep, and personalize faster ✔ Coaching reps to be more efficient, not just “do more activity” We also talk about: – The return of in-person micro-events – Why only 5% of reps use video (and why that’s insane) – How younger sellers using AI will outrun industry veterans – What modern CROs and presidents expect from their teams – How leaders should think about AI strategy before they get left behind – A great question from a college student on passion and career choices If you're in sports sales leadership, this episode will help you modernize how your team operates, today, not “someday.” 👉 If this brought value, hit Like, Subscribe, and Share with someone in sports who needs this. 👉 Want to talk about modernizing your sales team? Reach out anytime. Go be awesome today! LinkedIn: / andre-luck Instagram: / andreluck2 Tik Tok: / andreluck2 Substack: https://substack.com/@andreluck2 www.fourleafmc.com