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What does it take to turn a one-person consultancy into a respected IT services brand built on culture, innovation, and people? In this episode of IT Mastermind Talks, host Ian Markram — Founder of Loading Growth and former Deloitte UK and Axon UK consultant — speaks with David Lockie, Founder of Mojo Soup, about transforming a small consultancy into a trusted IT services brand built on culture, creativity, and connection. David shares how he transitioned from civil engineering to IT, turning his passion for automation and problem-solving into a thriving consulting firm. Learn how Mojo Soup grew from a single project to a multi-service business with expertise across digital transformation, data and AI, and strategic consulting — all anchored by a “humans-first, technicians-second” philosophy. 💡 Key Takeaways: -Scaling an IT services firm with culture and purpose -The power of brand, people, and process in consulting growth -How Mojo Soup drives innovation through collaboration and AI 🎧 Tune in for leadership lessons, entrepreneurial growth, and actionable insights from the IT consulting world across Australia, the United States, and the United Kingdom. ⏰ TIMESTAMPS (00:00) Introduction & overview of Mojo Soup (01:30) David’s journey from civil engineering to IT consulting (04:00) Launching Mojo Soup & first client experience (06:00) Overcoming early-stage challenges and credibility gaps (08:00) Building brand identity and human-first culture (11:00) Scaling the business with focus and strategy (14:00) Attracting and retaining long-term clients (16:00) Innovation, AI, and the role of creativity in IT services (19:00) Building and maintaining company culture (22:00) Team motivation, collaboration, and leadership lessons (25:00) The future of hybrid work and on-site collaboration (28:00) Mojo Soup’s core service pillars: Digital, Data & Strategy (31:00) Partnering and building client trust (33:00) Customer experience and quality framework (37:00) Real-world client success story (40:00) Challenges and opportunities in the IT industry (44:00) Balancing short-term needs and long-term vision (47:00) The future of HR + IT integration and AI trends (50:00) Final advice for new IT founders 👥 Connect with David Lockie: 🔗 LinkedIn: / mojo-soup 🌐 Website: https://mojosoup.com.au/ 🙏 Special thanks to our partners & sponsors: ITVA – https://theitva.com IMA – https://itmarketingautomation.com UM – https://uniquementors.com.au 🌐 Website | https://www.itmastermindtalks.com 💼 LinkedIn | / loadinggrowth 📺 YouTube | / @itmastermindtalks 📸 Instagram | / loadinggrowth 🐦 Twitter | / ianmarkram #ITMastermindTalks #LoadingGrowth #IanMarkram #DavidLockie #MojoSoup #ITConsulting #BusinessGrowth #EntrepreneurJourney #Leadership #DigitalTransformation #TeamCulture