PLAY! Summit Demo | Sitecore Smart Hub & Personalize | CDP | personalization скачать в хорошем качестве

PLAY! Summit Demo | Sitecore Smart Hub & Personalize | CDP | personalization

The Sitecore Smart Hub is the “gold standard” of customer data platforms (CDP). It is a well-oiled machine that centralizes intelligence, providing businesses with a consistent view of the customer, a consistent set of segments, and a consistent overlay of intelligence. This dramatically improves alignment across departments, and drives unforgettable personalization and end-to-end digital customer experience. In this demo, Sitecore Product Evangelist Ahmed Elyamany shows you how to manage guests, sessions, and events using Sitecore Smart Hub CDP. The scenarios in this demo are valuable for a variety of applications and use cases, including: Developers who want to debug Stream-API and custom events integrations to Sitecore CDP. Marketers who want to drive personalization by tracking the behaviors and activities of specific segments (e.g., high-value customers). After watching the video, click the link below for advice on building the business case for a CDP. Learn how to secure leadership buy-in by focusing on the core objectives that matter: increasing conversion rates, driving down advertising spend, and improving customer loyalty. https://www.sitecore.com/knowledge-ce...