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In this episode of Beers with Contractors, hosts Will and Terry welcome Mark Winhoffer, head of the customer success team at Rilla, an AI-driven feedback tool for sales teams. The discussion includes the importance of using polite language with AI, Rilla's application in improving sales performance, and how it provides real-time, actionable feedback. The team also dives into humorous anecdotes from sales calls, the importance of emotional intelligence, and the tangible results businesses can achieve using Rilla. The conversation touches on the challenges of implementing AI in sales, legal considerations, and the importance of human involvement in utilizing AI technology effectively. 00:00 Introduction 00:47 AI Etiquette and Humor 03:16 Deep Dive into Rilla's Features 06:46 Sales Techniques and AI Feedback 14:21 Personal Stories and Sales Insights 27:02 AI Integration in Daily Life 28:21 Hilarious Sales Objection Stories 35:03 Privacy and Legal Concerns 38:15 The Human Element in Sales 42:14 Customer Success and Data Utilization 46:24 Future of AI in Sales 51:20 Conclusion Contact Mark Winhoffer on: Website:https://www.rilla.com/ LinkedIn: / mark-winhoffer-%f0%9f%87%b5%f0%9f%87%ad%e2... LinkedIn (Rilla): / rilla-co Facebook: https://www.facebook.com/profile.php?... Youtube: / @rillamedia Foundation Rescue Supply Link: https://www.foundationrescuesupply.com/ Contractors Kick Ass! Podcast Store Link: https://williamwalkerblake.com/store-1 The Worker Incentive Program that Contractors Love! - Per4mance Software https://per4mance.io - Pay for performance, not hours