What Will Actually Get Contractors Leads in 2026? | Beers with Contractors | S2 E57 скачать в хорошем качестве

What Will Actually Get Contractors Leads in 2026? | Beers with Contractors | S2 E57

In this episode of Beers with Contractors, host Will discusses the future of digital marketing for contractors with special guest Mike Stiers from Greenbaum Stiers. Mike fills in to provide expert advice on lead generation, AI integration in advertising, optimizing conversion rates, and leveraging local community engagement to combat larger competitors. The conversation delves into strategies for maintaining relevancy amidst rapidly evolving digital landscapes, utilizing AI cautiously, and the benefits of diversified marketing approaches. The episode wraps up with a discussion on building an internal marketing team versus using fractional CMOs, and projections for marketing practices heading into 2026. 00:00 Introduction 00:30 Guest Introduction: Mike Stiers 01:38 Discussion on Digital Marketing Trends 02:55 Changes in Microsoft and Meta Advertising 03:42 Strategies for Reducing Lead Costs 05:46 OTT and Diversified Marketing 09:27 AI in Advertising and Marketing 11:23 Balancing Paid Ads and SEO 15:06 Local Strategies and Case Studies 17:38 Building a New Website 22:46 Fractional CMO and Marketing Teams 27:32 Conversion Rates and Best Practices 28:08 Leveraging AI for Customer Service 28:42 The Importance of Speed in Lead Conversion 29:10 Challenges with Family in Business 29:57 Investing in Expert Teams 30:51 AI's Role in Call Centers 35:01 Text-Based Lead Conversion Tools 39:10 Influencer Marketing in Contracting 42:29 The Power of Personal Branding 46:57 Hard Truths About Marketing in 2026 49:39 Final Thoughts and Farewell Contact Mike Stiers on: Website: https://www.greenbaumstiers.com/ LinkedIn (Mike Stiers):   / michaelstiers   LinkedIn (Company):   / greenbaumstiers   Facebook:   / greenbaumstiers   Instagram:   / greenbaumstiers   Youtube:    / @greenbaumstiersstrategicma8933   Foundation Rescue Supply Link: https://www.foundationrescuesupply.com/ Contractors Kick Ass! Podcast Store Link: https://williamwalkerblake.com/store-1 The Worker Incentive Program that Contractors Love! - Per4mance Software https://per4mance.io - Pay for performance, not hours