The Bold New Playbook for Brands in the Age of Enshittification | Shruti Tiwari | TEDxNMFC скачать в хорошем качестве

The Bold New Playbook for Brands in the Age of Enshittification | Shruti Tiwari | TEDxNMFC

Shruti Tiwari is a Fractional CMO and founder of GXO Studio, with 20+ years of brand leadership spanning Madison Avenue boardrooms to global grassroots campaigns. From launching Shah Rukh Khan’s book to working with icons like Manish Malhotra and Sahara, she also led GTM strategy for Fortune 500 brands like Formula 1, Nestlé, and Verizon as Managing Director at Ogilvy North America. Today, she helps companies bridge the gap between story and experience. In this provocative talk, she unpacks why marketing metrics can lie and how her Voice–Visibility–Velocity™️ framework rehumanizes growth in the era of enshittification Shruti Tiwari is more than just a leader. She’s a rewriter of rules. From the bustling lanes of Allahabad to the boardrooms of New York, she’s carved a global path defined by reinvention, cultural clarity, and joyful power moves. As former Managing Director and Head of Content & Media Strategy at Ogilvy North America, Shruti built an award-winning practice from the ground up—powering growth for Fortune 100 brands like Instagram, Formula 1, Verizon, Patrón, and Vail Resorts. Under her leadership, Ogilvy earned Adweek’s 2023 Global Agency of the Year, and Shruti herself was honored as an Adweek Media All-Star in 2024. She has spoken at SXSW, Adweek, and leadership summits across three continents. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx