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The talk, How to Stop Failing at Forming New Habits, exposes one of the biggest myths in personal development: that habit formation is about discipline, motivation, or time. We’ve all been told habits form in 21, 30, or 66 days, but that’s false. The truth is, habits don’t form on a timeline; they form through emotional connection. Most people fail to create lasting habits because they focus on guilt and shame when they fall short, instead of attaching positive meaning to their progress. Drawing from behavioral psychology and his personal experience as a coach and bodybuilder, Rob shows how reframing the emotional response to behavior makes it impossible to fail at forming new habits. Once people stop associating setbacks with failure and start reinforcing identity-based progress, change becomes not only achievable but inevitable. This talk offers a new way to think about habits, rooted in purpose, emotion, and lasting transformation. Rob Stein is a national speaker, published author, and performance coach who has spoken to over 30,000 people and coached more than 12,000 entrepreneurs and real estate professionals nationwide. As the founder of Earth to Orbit™—America’s #1 online training platform for real estate agents—and the author of Impossible to Fail, Rob helps people reach their God-given potential through disciplined action and proven systems for growth. A former professional bodybuilder with a Master’s degree in Education, Rob blends science, mindset, and leadership in his teaching to help people unlock lasting transformation. He lives in Leander, Texas, with his wife Katie, their daughter Lily, and their dog Louis. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx