Why a Sniper Approach Beats the Sprinkler Method in B2B Sales with Victor Pineiro скачать в хорошем качестве

Why a Sniper Approach Beats the Sprinkler Method in B2B Sales with Victor Pineiro

Nicole Stirling from Stirling Marketing sits down with Victor Pineiro, formerly Vice President of Asia Pacific at Aptitude Software. Victor has led sales teams across Asia Pacific for Thomson Reuters, AMP, and now Aptitude Software. He's also an open water endurance swimmer who completed a 60km solo swim from the Isle of Man to Ireland. A feat no one had ever done before. Today he breaks down exactly how that same mindset drives the way he grows companies in new markets. And he shares a 90 day playbook for proving pipeline in a brand new APAC country. 03:30 — The AI shift and why data quality is the real bottleneck 04:48 — One stack ERP is dying. Best of breed is winning 06:02 — 90 day pipeline playbook for a new APAC country 08:42 — What a 60km Irish Sea swim teaches you about stretch goals 12:44 — Why growing a company and endurance training are the same game Learn more at https://www.stirlingmarketing.net Don’t forget to like, comment, and subscribe for more insights from The ROI Puzzle. ------------------------------------------------------------- ABOUT VICTOR PINEIRO: Victor Pineiro was recently the Vice President of Asia Pacific at Aptitude Software where he led go to market growth across the region. A chartered accountant by background, Victor has spent over 15 years in leadership roles across Australia, Asia, and Latin America with companies including Thomson Reuters, AMP, and KPMG. He is also an open water endurance swimmer who has completed five of the world's seven ocean swims and is featured in The Ultimate Swim, a documentary following his record setting 60km solo swim in the Irish Sea. LinkedIn:   / victorpineiro21   Website: https://www.aptitudesoftware.com/ ------------------------------------------------------------- ABOUT NICOLE STIRLING Nicole Stirling is the CEO of Stirling Marketing, a global marketing agency helping tech startups and scaleups accelerate growth and revenue. With over 15 years of experience in the technology industry, she has led marketing strategies for top companies like Sitecore, Acquia, and TechnologyOne, as well as emerging tech innovators across the Asia-Pacific region. You can reach out to Nicole through: LinkedIn:   / nicolestirling   Website: https://www.stirlingmarketing.net ABOUT THE ROI PUZZLE The ROI Puzzle is a podcast that dives into one of B2B marketing’s toughest challenges, proving what truly drives results. Hosted by Nicole Stirling, the show features conversations with executive leaders focused on growth in sales and marketing from top tech companies. Each episode explores topics like attribution, pipeline visibility, sales and marketing alignment, and the use of AI to measure impact. Listeners gain real-world insights and practical frameworks to connect marketing spend to revenue and confidently prove value to the board. To know more about The ROI Puzzle, you can visit the links below: Podcast/Blog: https://open.spotify.com/show/6ZXy9cc... YouTube:    / @theroipuzzle