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Most high-performing leaders know health matters, but they’re stuck in a cycle of going hard, burning out, and starting over. My guest today, Luke DePron, has helped hundreds of driven men rebuild their health by doing the opposite, less intensity, better standards, and identity-based systems that actually work in real life. In this episode, you’ll learn how to build confidence, energy, and fitness without sacrificing your family, career, or sanity. We break down guaranteed minimum standards, identity-based decision making, how to train through travel and chaos, and why health is the missing foundation for elite performance. --- About the Guest: Luke DePron is a health and performance coach and the founder of The Fitment Project, where he helps high-performing men reclaim their health, energy, and confidence without extreme fitness tactics or unrealistic routines. Luke is known for his pragmatic, psychology-first approach to fitness helping clients build identity-based habits, minimum effective standards, and sustainable systems that integrate seamlessly into real life, careers, and family responsibilities. About the Episode: In this episode, Steve Mellor sits down with Luke DePron to unpack why most driven professionals fail at health and how to finally make it stick. Luke explains why success isn’t about motivation, 30-day challenges, or doing more but about setting guaranteed minimum standards, upgrading identity, and respecting the seasons of life you’re actually in. They dive deep into how confidence is built through competence, why unrealistic goals quietly destroy self-belief, and how leaders can integrate fitness into their lives without sacrificing family, performance, or sanity. This conversation reframes health not as another pressure but as the foundation that unlocks the next level of leadership and performance. Takeaways: ✅ Building confidence through competence, not motivation ✅ The power of guaranteed minimum standards ✅ Beginner mindset and lowering the barrier to entry ✅ Why “doing more” often backfires for high performers ✅ Identity-based decision making (Fit Dad, Fit Leader) ✅ Avoiding the all-or-nothing fitness trap ✅ Integrating health into real life, travel, and family ✅ Seasons of life and sustainable performance ✅ Health as the foundation of elite leadership ✅ Long-term systems vs short-term intensity Resources Mentioned The Fitment Project – https://fitmentproject.com Luke DePron on LinkedIn (mentioned as primary social platform)