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Want to work together? I offer financial planning & investment management services. Learn more or schedule a call at https://www.assistfp.com/ – In this conversation, Mike Crowson and Justin Green discuss the evolving nature of funnels in marketing, emphasizing the importance of conversation-based strategies over traditional application funnels. They explore the significance of data collection, the effectiveness of lead magnets, and the impact of personal branding. The discussion also highlights the advantages of text messaging in sales, the need for humanizing automation, and the importance of creating engaging content to foster conversations. Mike shares tactical strategies for fitness coaches and underscores the psychology behind selling, ultimately providing insights on building successful funnels in today's market. Connect with me → / justingreenfp Mike Crowson on IG → / Chapters 00:00 The Relevance of Funnels Today 02:46 Conversation-Based Funnels vs. Application Funnels 05:37 The Importance of Data Collection 08:33 Lead Magnets and Their Effectiveness 11:29 Crafting Compelling Titles for Lead Magnets 14:19 The Role of Text Messaging in Sales 17:10 Humanizing Automation in Communication 19:34 Effective Texting Strategies for Engagement 22:11 Narrowing Down Conversations with This or That Questions 26:03 Coffee Preferences and Customer Engagement 27:34 Navigating Social Media for Fitness Coaches 37:43 Funnel Optimization for Fitness Coaches 46:35 The Importance of Personal Branding _ _ Assist Financial Planning L.L.C. (“Assist FP”) is a registered investment advisor offering advisory services in the State of Massachusetts and in other jurisdictions where exempted. Content may include topics related to tax planning and estate planning but should not be considered tax or legal advice. This material is for informational purposes only and not personalized advice. Investing involves risk. Past performance is not indicative of future results. Always consult your CPA, attorney, or financial planner before making financial decisions