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Strategic Communications for Your Nonprofit

What if your nonprofit's communications strategy was rooted in confidence, clarity—and data? In this episode of The Nonprofit Show, we welcome Jennifer R. Hudson, president of Think Beyond Public Relations, to guide us through the 3 Cs of Strategic Communications: Company, Customers, and Competitors. With a practical yet bold approach, Jennifer outlines how nonprofits of any size can structure a communications plan that reflects mission, improves stakeholder relationships, and positions them for long-term success. You’ll learn how to: Audit your internal and external messaging Gain insight from stakeholder interviews—even with a small budget Turn “competitors” into data-rich case studies for your own growth Jennifer challenges nonprofit leaders to be bold, gather insights, and lead communications with confidence—because the world needs to understand the impact you’re making. 📣 Plus: She offers a free 30-minute consult for Nonprofit Show viewers! 00:00:00 Welcome 00:01:28 Meet Jennifer R. Hudson of Think Beyond PR 00:02:43 Rethinking PR: More Than Just Media Coverage 00:03:59 What Are the 3 Cs of Strategic Communications? 00:06:13 C1- Company – Internal and External Brand Audits 00:12:10 C2- Customers – Understanding Stakeholder Perception 00:16:41 C3- Competitors – Allies, Benchmarks, and Differentiation 00:21:11 How Often Should You Scan Your Environment? 00:24:01 The Need for Boldness and Buy-In from Leadership 00:26:25 Why Communicators Must Be the Smartest in the Room 00:28:02 Connect with Jennifer + Final Thoughts #StrategicCommunications #NonprofitBranding #ThinkBeyondPR #PublicRelationsForGood #NonprofitMarketing #TheNonprofitShow