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The Psychology of Shopping

Why do you buy certain products? This video explains how irrelevant cues – like the handle of a shopping cart – can influence those decisions. My Book: https://amzn.to/2IDTG0b My Free Guides: https://www.NickKolenda.com Facebook:   / nkolenda   Twitter:   / nickkolenda   _________ RELEVANT STUDIES Priming Color Through Pen and Halloween (Berger & Fitzsimons, 2008) https://pdfs.semanticscholar.org/9f81... Hunger and general acquisition (Xu, Schwarz, & Wyer, 2015) http://www.pnas.org/content/pnas/earl... Jealous people prefer saturated clothes (Huand, Dong, & Wyer, 2017) https://www.sciencedirect.com/science... Embarrassed people prefer large and dark sunglasses (Dong, Huang, & Wyer, 2013) https://pdfs.semanticscholar.org/61a4... People were more likely to buy computer after comparing hippo and elephant (Xu & Wyer, 2008) http://journals.sagepub.com/doi/abs/1... People who mimicked body movements bought a popular product (Dong, Dai, & Wyer, 2015) https://www.researchgate.net/profile/... When people felt fur against the grain, they went “against the flow” when buying a T-shirt (Kwon & Adaval, 2017) https://academic.oup.com/jcr/article-...