Why Haribo Refuses to Expand Beyond Gummies | WSJ The Economics Of скачать в хорошем качестве

Why Haribo Refuses to Expand Beyond Gummies | WSJ The Economics Of

Haribo is one of the largest gummy candy manufacturers in the world, with its Wisconsin factory producing 60 million Goldbear gummies a day. Hershey, best known for chocolate, has expanded into pretzels and dipped fruit snacks. Ferrara, meanwhile, owns a range of chewy, hard and powder-based candy brands like Jelly Belly, Laffy Taffy and Fun Dip. But Haribo takes a different approach—focusing solely on gummy candy as its advantage. WSJ explores how Haribo uses local factories and regional flavors to grow its global presence. Chapters: 0:00 Haribo gummies 0:30 Gummy candy strategy 2:03 Factories 2:52 Decentralization and localization 5:07 What’s next? The Economics Of How do the world's most successful companies generate revenue? In this explainer series, we'll dive into the surprising stories behind how businesses work--exploring everything from Costco's "treasure-hunt" model to the economics behind Amazon's AWS. #Haribo #Candy #WSJ