How Becky Jones Turned Yoga, Pilates & Social Media Into a Real Business скачать в хорошем качестве

How Becky Jones Turned Yoga, Pilates & Social Media Into a Real Business

In this episode we dive into wellness, yoga, Pilates, community building, personal branding, and how Becky Jones built Oxton Wellness into a thriving local hub through authenticity and content creation. This is a powerful conversation for wellness professionals, instructors, creators, and anyone growing a business locally. Today we’re joined by Becky Jones who is a yoga instructor, Pilates instructor, co-owner of Oxton Wellness Centre, and creator of the annual Wirral Wellness Festival. We talk about: ✨ How yoga helped her through grief & life changes ✨ Turning a hobby into a full-time wellness career ✨ The difference between yoga & Pilates (and which is harder) ✨ Building a wellness centre with zero experience ✨ Creating a community in a small area ✨ Why social media changed everything for her ✨ How she landed a celebrity fitness retreat opportunity ✨ The rise of content creators & the “slop content” era ✨ AI, the future of business & personal branding ✨ Fear of judgment, comparison & breaking through limiting beliefs ✨ Posting content consistently (and why you must) ✨ Local business growth & the power of authenticity ✨ Her big idea & vision for 2026 If you’re in the wellness space, fitness industry, or building a brand online — this episode is full of proper real-world value. New episodes of Content At Scale every week. 00:00 – Becky Jones Introduction & Backstory 00:40 – Yoga, Grief & Starting in 2019 01:52 – From Hobbyist to Full Instructor 02:21 – Hair Accessories Business Before Wellness 03:10 – Yoga Teacher Training & Mental Health 03:32 – Becoming a Pilates Instructor 04:02 – Yoga vs Pilates Explained 04:41 – Ste’s First Pilates Experience 06:07 – Oxton Wellness Centre: How It Started 06:49 – Building the Wellness Festival 07:28 – Learning Curves Running Live Events 08:12 – Local Business Opportunity on the Wirral 09:17 – Power of Community Connection 10:24 – How Social Media Changed Becky’s Life 11:27 – Attention Spans, Netflix & Good Content 12:14 – Advantages & Disadvantages of Social Media 13:20 – Posting for Community vs Business 14:05 – Teens Becoming Creators & The New Economy 15:15 – Hard Truth: You Can’t Stop Social Media 16:06 – Managing Trends Like ‘Skinny Jab’ 17:06 – Kids, Tech & Keeping Up With AI 18:18 – Future of Apps & Musk Predictions 19:04 – Ste’s Breakdown of TikTok & The For You Page 20:21 – Why Instagram Is a Frankenstein of Other Apps 21:35 – Why YouTube Views Are More Valuable 22:31 – What Platform Becky Prefers 23:00 – Local vs Global Reach as a Creator 24:18 – The Case for YouTube & Slow Growth 25:02 – Local Community Building Through IG 25:31 – What Content Works Best for Becky 26:06 – The Celebrity Retreat Opportunity 27:19 – Proof That “Someone Is Always Watching” 28:14 – Slop Content vs Human Content 29:20 – Future of Business = Creative Humans 30:20 – Should You Call Yourself a Content Creator? 31:14 – The Creator Economy & Building Brands 32:25 – Why Posting Content Is Essential 33:00 – Hiring Help & Becoming More Efficient 34:22 – Why Businesses Must Treat Social Media Seriously 35:04 – The New Social Media Job Roles 36:01 – Balancing Social Media & Real Life 37:08 – Ste’s Approach to Notifications & Avoiding Overload 38:28 – Why You Must Work WITH Social Media, Not Against It 39:12 – Becky’s Big Idea 40:15 – Fear of Judgment & Limiting Beliefs 41:13 – Why Becky’s Growth Is Proof of What’s Possible 42:09 – Where to Find Becky & Join Her Community 42:30 – What 2026 Looks Like for Becky Jones 43:00 – Final Thoughts