Standing Out in a Saturated Market: An Interview with Valentina Bagniya, CMO at SOFTSWISS скачать в хорошем качестве

Standing Out in a Saturated Market: An Interview with Valentina Bagniya, CMO at SOFTSWISS

Valentina Bagniya, CMO of SOFTSWISS, reveals why the rules have changed in iGaming B2B, why brand has become the only sustainable competitive advantage—and why companies that don't adapt will disappear within 2-3 years. What You'll Learn: The brutal reality: 80-90% of companies at trade shows look identical, saying the same things about seamless integration and customer support—even when they have real differentiators they're not talking about. The new winners: Companies with strong brands enjoy lower acquisition costs, prospects who shortlist them before sales calls, and marketing spend that compounds rather than burns. The practical framework: Valentina shares her 5-step approach for building brands that sell themselves, from strategy-first positioning to measuring what actually matters. This isn't theory. It's what's working right now at one of iGaming's most sophisticated marketing operations. The question: Will you manage your brand, or let the market decide for you?