A/B testing for mobile games: retention, ARPDAU, LTV - CAS.AI скачать в хорошем качестве

A/B testing for mobile games: retention, ARPDAU, LTV - CAS.AI

🎯 Increase your ad monetization revenue by over 30% with CAS.AI mediation 📲 https://cas.ai/get-started/?utm_sourc... 🎯 In this episode, we break down A/B testing in game development: how to validate hypotheses so decisions move the metrics—not just your gut. We show how to properly build user cohorts and configure variants; what is worth testing in game design (onboarding, difficulty balance, economy, events) and in monetization (ad placement and frequency, paywalls, IAP pricing). We cover how to read key KPIs—retention, ARPDAU, LTV—and how they interact. A dedicated section focuses on methodology: test duration, minimum detectable effect, and statistical significance/power; the impact of external factors (seasonality, store updates, marketing) and how to avoid skewing results. We highlight common beginner mistakes—multiple changes at once, early stopping, p-hacking, inconsistent goals—and how to avoid them in practice. Watch the video, subscribe to the channel, and share in the comments your A/B testing experience: what you tried and what results you got. 🔗 AppMagic: https://appmagic.rocks/?promoCode=66d... Our social media: ▶️ LinkedIn:   / clever-ads-solutions   ▶️ Instagram:   / clever_ads_solutions   ▶️ Facebook:   / cleveradssolutions   ▶️ Reddit:   / doafkkll3x