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In this video, I share the incredible story of the Mona Lisa theft—and how one moment turned Leonardo da Vinci’s painting into the most famous artwork in the world. I also explain the scarcity principle and show how you can use it to reach your goals faster, with real examples from my own experience. If you’re new to my channel, my name is Viktoria. I’ve been an entrepreneur for over 25 years, and along the way I’ve faced many challenges that shaped my resilience and perspective. I started my first business with zero budget, built a successful company, and scaled a retail network from the ground up. I didn’t leave my country or my business in Ukraine by choice—war forced that decision. Thanks to my loyal team, I’ve been able to continue running my business remotely since 2022. On this channel, I share personal stories from my entrepreneurial and self-growth journey, covering psychology, leadership, mindset, and real-life lessons that shaped who I am today. 📌 Chapters: 00:00 – Why “Almost Sold Out” Instantly Makes Us Want More 00:29 – The Mona Lisa Was Ignored… Until It Was Stolen 01:39 – The Hidden Rule That Drives Our Choices Without Us Noticing 02:11 – The One Honest Sentence That Changed My Relationship 03:29 – Why Forbidden Love Feels So Powerful 04:02 – When Parents Say “No” and Everything Goes Wrong 04:30 – We Only Value Things After We Lose Them — Here’s Why 05:04 – How Scarcity Is Used to Control Our Decisions 05:22 – I Lost My Home to War — and Why I Started This Channel 06:08 – The Next Lesson: How Scarcity Affects Sales and Life 📜 Footage Source (CC BY Licensed) This video uses visual excerpts only (no original audio) from the official promotional trailer of the ballet Romeo and Juliet, published by the YouTube channel “TheatreHD Opera”. The original video is released under the Creative Commons Attribution license (CC BY), which permits reuse with proper credit. All visual fragments used here comply with the terms of the license. The original soundtrack is not included in this video. 👉 Like, comment, and subscribe to join my journey and learn more mind-changing tricks. #scarcity #psychology #MonaLisa