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👉 Download the Podcast Episode Structure Guide: https://yvtuk.kit.com/0d550c92a3 👉 Work with Your Video Team: https://yourvideoteam.co.uk 👉 Subscribe for weekly podcast growth tips Podcast structure, video podcasting, YouTube podcast growth, podcast hooks, podcast retention, content strategy, podcast planning – if your podcast feels messy, unfocused, or people drop off early, this episode will fix that. In this episode of Be The Hero Of Your Brand, Ben & Rachael break down the exact 4-part podcast structure they use to keep audiences watching, improve retention, and turn podcasts into powerful business assets. If you’ve ever: Wung an episode and hoped for the best Lost viewers in the first few minutes Struggled to turn your podcast into leads This episode will change how you podcast forever. 🚀 WHAT YOU’LL LEARN ✔️ Why structure beats winging it every time ✔️ The 4 essential sections every podcast episode needs ✔️ How to create a strong hook that keeps people watching ✔️ How to guide listeners without over-scripting ✔️ Why most podcasts lose people — and how to stop it ✔️ How structure improves watch time, engagement & conversions 🧠 THE 4 PART PODCAST STRUCTURE COVERED 1️⃣ The Hook (Trailer or “You’re in the right place” opener) 2️⃣ Who You Are (Authority & familiarity) 3️⃣ The Core Content (Story, teaching, or interview flow) 4️⃣ The Call To Action (Not “subscribe” — something better) 🎁 FREE RESOURCE We’ve created the exact episode planning tool we use for our own podcasts and our customers — and you can download it free. 👉 Get the Podcast Episode Structure Guide: [INSERT LINK] 🎯 WHO THIS EPISODE IS FOR Business owners with a podcast Creators moving from audio to video podcasting Anyone struggling with engagement or consistency Podcasters who want their content to actually convert 📅 ABOUT THE SHOW Be The Hero Of Your Brand is the podcast for business owners who want their content to work harder — turning podcasts into visibility, authority, and leads. Hosted by Ben & Rachael Bryant, The Podcast People at Your Video Team. 💬 YOUR TURN 👇 Comment below: Do you currently structure your podcast — or wing it? Which section do you struggle with most: hook, content, or CTA? Chapters 00:00 Why Your Podcast Needs a Strong Hook 01:42 Why Structure Beats Winging It 04:55 Structure Over Winging It 07:12 How Structure Improves Retention & Analytics 09:33 Building Audience Trust Over Time 11:20 Why Successful Podcasts Follow Familiar Formats 12:45 Learning from TV & Podcast Formats 14:18 Why Video Podcasts Keep People Engaged Longer 16:02 The 4 Sections Every Podcast Episode Needs 16:25 Section 1: The Hook 16:55 Trailer Hooks vs “You’re in the Right Place” Hooks 18:21 Why Opening Credits Kill Retention 20:03 Section 2: Who You Are (Authority & Familiarity) 23:37 Why Every Episode Might Be Someone’s First 26:21 Section 3: The Core Content 26:49 Story Arcs, Pain Points & Payoff 29:26 Structuring Interviews for Better Answers 31:46 Why Every Episode Must End with a Payoff 36:43 Section 4: The Call To Action 38:32 Why Email Lists Beat Social Media Every Time 39:57 The Podcast Episode Structure Tool Explained 42:26 Reviewing Performance & Improving Future Episodes 44:32 How to Get the Free Podcast Structure Guide 45:05 Final Thoughts & What’s Coming Next