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Why starting a podcast in 2026 is one of the smartest moves a business owner can make — backed by real data and real experience. If you’re thinking about launching a podcast, book a session or explore our studio space here → https://www.yourvideoteam.co.uk/yvt-s... Why You Should Start a Podcast in 2026 Podcasting isn’t saturated — it’s misunderstood. In this episode, we break down what’s actually happening in podcasting right now, why most shows fail early, and why that creates a huge opportunity for business owners, coaches, and brands who are willing to show up consistently. This isn’t about chasing downloads or becoming the next Joe Rogan. It’s about building trust, shortening sales cycles, and being found in a world dominated by AI and noise. What We Cover In This Episode Why only ~15% of podcasts are still active (and why that’s good news) How getting past episode 21 puts you in the top 1% of podcasters Why podcasts aren’t top-of-funnel — and why that matters for sales How podcasting builds trust faster than ads, email, or social posts Why video podcasts outperform audio-only in 2026 How YouTube and Spotify have changed podcast discoverability What AI can’t replicate — and why human voice and story matter more than ever How podcasts reduce the number of sales calls needed to convert Why “competition” in podcasting is the wrong mindset The real business outcomes we see from consistent podcasting Who This Is For This episode is for: Business owners who want warmer leads Coaches and consultants tired of repeating themselves on sales calls Brands that want to be trusted, not just visible Anyone wondering if podcasting is “too late” If your goal is relationships, authority, and long-term visibility, this episode is for you. Key Takeaway You don’t need a perfect studio. You don’t need viral clips. You don’t need to “do it right.” You just need to start — because podcasting rewards consistency, not perfection. Mentioned in This Episode Active vs inactive podcast statistics Video podcast growth on YouTube and Spotify AI search replacing traditional discovery Real client examples of podcast-driven sales growth Want Help Starting Your Podcast? If you already know what you want to talk about and just need a professional space, setup, or production support, we offer podcast studio hire and end-to-end support. Explore the studio or book a session here → [PRIMARY LINK] Watch Next Our previous episode breaks down our automated podcast production system and how creators can publish consistently without burning out. 👉 Link below. 00:00 Why start a podcast in 2026 03:00 Why podcasting isn’t saturated 08:05 Podcast stats: active vs inactive shows 10:00 How to reach the top 1% of podcasters 12:15 How people actually find podcasts 17:00 Why voice & trust matter more than niche 19:15 Video podcasts vs audio-only 23:15 Podcasting vs AI content 29:00 How podcasts attract better clients 32:10 Podcast ROI: real business results 38:15 Simple podcast setups that work 43:05 Final takeaway: start now