4. Baking it Down - Ideal Clients скачать в хорошем качестве

4. Baking it Down - Ideal Clients

Send a text (https://www.buzzsprout.com/twilio/tex...) Hey guys! Heather and Corrie Miracle back with the Sugar Cookie Marketing "Baking it Down" Marketing podcast - can you believe we're already 4 episodes into this!? We hail from the Sugar Cookie Marketing group on Facebook - join us here (  / sugarcookiemarketing  ) ! Here's what we're covering this week: • Intro • Marketing 10 Minutes - changed to 5 because Corrie is extra this week. • The Business of Baking - Ideal Clients • Voicemails / Texts / Emails (571) 556-5644) • Group Stuff (I know, catchy title) • Twinterests - random things we wanted to tell you. In the Marketing Minutes - I asked Corrie what FIVE essentials she'd recommend when it comes to product photography - those five things you should have, or you should be saving for (stimi checks whaaaa). Here's what they are: 1. Backdrop 2. Props 3. Natural Light Source 4. Camera Gear 5. Editing App Links:  • Backdrops (http://aecorebackers.com/) (use code "SUGARCOOKIE" for 20% at AECore) • Lightroom app (get that college discount code off ya kiddos) As far as what those are specifically - listen to the podcast to find out that we apparently all need a prop fridge (kidding... or am I?). In the Business of Baking, we wanted to cover Client Avatars which happens to coincide with what the Sugar Cookie Bookies (  / sugarcookiebookies  ) are covering in "Start with Why. (https://www.amazon.com/Start-Why-Lead...) " Laura graciously made us an ICA worksheet - ICA = Ideal Client Avatar (  / files  ) . This helps you narrow down who you're talking to in your marketing messaging. For example, for our sugar cookie decorating classes, we are talking to this person: • Female • Teen kids / recent empty nester • Between 35-54 years of age • Works / Recently retired • Loves being out of the house Finally, in our voicemails / emails / texts portion, we answer these questions: • Which twin is better? (kidding) • Can you talk about marketing budgets?  • What should I do when I boost a Facebook post? • How do you decide and stick to a logo and bakery name? Awesome questions - I love them all. You can text or leave a voicemail too and if we have time, we'll definitely answer it (571) 556-5644. I promise, NO ONE will answer it.  Then - group stuff. This podcast was uploaded on 03/17/21, so all these timestamps are relative to that date. Here's what we got: • Farmer’s Markets with Sara Hughes is Friday, March 19th at 12:30PM EST. • 3x3x3 Challenge - 12 Days in. 18 days left. • Why is the group closing to new members? That last one sounds totally clickbait, but I promise, it's not!  And then in our last segment - Twinterests. Anything random we liked this week enough to pass onto you guys.  • Asana (https://asana.com/) - a FREE project management software Heather is totally digging. • Canon EF 100mm 2.8 - A Canon macro lens Corrie is considering for product photography.