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Why do people in China sleep, eat, and spend hours inside IKEA stores—and why does IKEA allow it? In Shanghai and Beijing, IKEA isn’t just a furniture store. It has quietly become something far more surprising. This video breaks down the IKEA Paradox: how shrinking living spaces, dense urban life, and a radically different understanding of public space turned IKEA China into a “public living room.” You’ll discover why elderly retirees nap on display beds, why families treat showrooms like playgrounds, and how IKEA transformed what looks like freeloading into a highly profitable business strategy—through food courts, traffic psychology, and long-term brand loyalty. This isn’t just about IKEA. It’s a preview of the future of megacities, privatized public space, and how global companies must adapt—or fail—when Western rules collide with Chinese realities. What do you think: business genius or a warning sign? Share your thoughts, subscribe for deep US–China insights, and send this to someone who thinks they already understand China. Disclaimer: The images and voices you see and hear on this channel are generated using artificial intelligence (AI). They are not associated with any real individuals and are used solely for educational and informational purposes. #IKEAChina,#ChinaUrbanLife,#BusinessStrategy,#USChina,#US-ChinaGlobalPulse