Why KFC DOMINATES China But McDonald's STRUGGLES – The Localization Playbook скачать в хорошем качестве

Why KFC DOMINATES China But McDonald's STRUGGLES – The Localization Playbook

Why did KFC become a household name in China while McDonald’s is still playing catch-up? The answer has nothing to do with fried chicken versus burgers—and everything to do with memory, culture, and timing. This story begins in 1987 at Tiananmen Square, where fast food became a symbol of China’s future. In this video, we break down the localization playbook that allowed KFC to dominate China: owning first-mover nostalgia, adapting to Chinese eating habits with rice meals and regional flavors, understanding social status and “face,” and moving faster than competitors in digital payments and food delivery. You’ll also see why McDonald’s global, one-size-fits-all strategy struggled in a market that rewards deep cultural listening. This isn’t just a fast-food story—it’s a blueprint for any global company entering China. Share your thoughts in the comments, subscribe for more deep-dive US-China analysis, and share this video with anyone interested in global business strategy. Disclaimer: The images and voices you see and hear on this channel are generated using artificial intelligence (AI). They are not associated with any real individuals and are used solely for educational and informational purposes. #KFCChina,#McDonaldsChina,#LocalizationStrategy,#ChinaBusiness,US-ChinaGlobalPulse