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SEO has been a core digital marketing strategy for years — but the game is changing fast. With more people using AI search tools like ChatGPT and Google Gemini instead of traditional search engines, a new concept is emerging: GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization). If you’re a marketer, founder, or product owner, this shift matters. The big question is no longer just “How do I rank on Google?” — it’s “How do I get AI tools to mention, recommend, and explain my product?” In this video, you’ll learn: What GEO and AEO actually mean (and how they differ from traditional SEO) How ChatGPT and Gemini decide which products and websites to recommend Practical strategies to optimize your website and content for AI-driven search Common mistakes marketers make when trying to rank in AI answers Actionable tips you can apply right away to improve AI visibility As AI becomes the new search interface, adapting your marketing strategy is no longer optional. If you want your product, brand, or website to show up in AI-generated answers, this video will show you how to get started — the right way.