Nonprofit Leadership Series: Accessible Storytelling for Nonprofits скачать в хорошем качестве

Nonprofit Leadership Series: Accessible Storytelling for Nonprofits

How can nonprofits tell their stories in ways that truly reach everyone? In this episode, Ken Cerini and Lisa B. Lewis explore what accessible storytelling really looks like—and why it’s essential for impact. Founder and Executive Director of Omnium Circus, Lisa B. Lewis has built one of the most inclusive performance experiences in the country. In this conversation, she and host Ken Cerini unpack how nonprofits can make their stories more accessible across written content, visuals, video, digital platforms, and live presentations. Lisa explains how accessibility goes far beyond compliance—it’s about connection, representation, trust, and ensuring all audiences can fully engage. She shares practical, low‑cost adjustments any nonprofit can start making today, along with deeper cultural shifts needed to embed accessibility across the organization. What you’ll learn: -What “accessible storytelling” means and why it matters -How to tailor messages for diverse audiences while staying authentic -The biggest accessibility gaps in nonprofit communications -Low‑cost improvements nonprofits can implement immediately -The role of lived experience and representation -How to build accessibility into organizational culture and mindset -Trends shaping the future of inclusive storytelling Whether you’re a leader, communicator, or advocate, this episode will help you tell your story so everyone can hear it—and feel included in it. #NonprofitLeadership #AccessibleStorytelling #InclusiveCommunications #NonprofitMarketing #DEI #AccessibilityMatters CHAPTERS 00:00 – Welcome to the Nonprofit Leadership Podcast 00:25 – Why accessible storytelling matters 01:02 – What is accessible storytelling? 01:45 – Understanding diverse audiences 02:32 – Representation within your organization 03:41 – Authentic perspectives and trust 04:37 – Tailoring messages for different audiences 05:31 – How different people receive information 06:08 – Creating one message in multiple formats 07:03 – Messaging for donors vs. program participants 08:02 – Targeting communications for fundraising 09:14 – Providing accessibility across mediums 10:00 – Common accessibility gaps in content 11:03 – What audio description and visual cues provide 11:52 – Practical fixes nonprofits can implement today 12:42 – Alt text, hyperlinks, PDFs, and simple improvements 14:01 – Blending storytelling with compliance requirements 14:53 – Asking your audience what works for them 15:40 – Using lived experience to guide content 16:15 – Why accessibility is often overlooked 16:52 – The business case: why neglecting accessibility hurts 17:37 – Including people with disabilities in storytelling 18:33 – Encouraging authentic voices 19:18 – Storytelling in food pantries and social services 19:55 – Bringing disability into everyday narrative planning 20:31 – Importance of representation at all organizational levels 21:20 – Examples of organizations doing accessibility well 22:05 – What even strong organizations still miss 22:33 – Color contrast, clear language, and other small fixes 23:07 – Low‑budget strategies for small nonprofits 24:06 – Using research, interns, and lived experience 25:01 – Why nonprofits need to “think about it” 25:52 – How to embed accessibility in your DNA 26:52 – Making accessibility a reflex through repetition 27:49 – Trends and the future of inclusive storytelling 28:52 – How collaboration strengthens accessibility 29:31 – Disability as a normal part of life 30:05 – Lisa’s top advice: authenticity + accessibility 30:50 – Closing remarks and call to action