Episode 11: The B2E Framework with Dave Mastovich скачать в хорошем качестве

Episode 11: The B2E Framework with Dave Mastovich

In this episode of Agency Download, Dave Mastovich, CEO of MASSolutions and bestselling author of No Bullshit Marketing, joins host James Williams to share how intentional planning, creativity, and strategic storytelling drive business growth. Dave breaks down his B2E (Business to Employee) framework, showing how treating employees as a core audience strengthens culture, boosts retention, and drives results. He emphasizes defining specific behaviors, not just listing values, to align teams and create lasting impact. They also discuss how marketers can focus on strategy over automation, spot growth trends before they happen, and use creativity to solve complex problems. Dave highlights how reading, writing, and personal discipline sharpen strategic thinking that AI cannot replace. This episode delivers actionable insights for anyone in marketing, advertising, or creative leadership looking to build culture, retain talent, and drive growth from the inside out. ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ 📺 ABOUT THIS CHANNEL Welcome to my channel where I share insights, stories, and expert perspectives from the world of advertising and marketing. Whether you're a brand owner, marketing professional, or aspiring media buyer, you'll find actionable strategies and industry knowledge to help you navigate the ever-evolving landscape of paid media and programmatic advertising. 🎯 WHAT YOU'LL FIND HERE Deep dives into paid advertising strategies Programmatic media buying insights Industry expert interviews and conversations Real-world case studies and campaign breakdowns Tips for scaling your marketing efforts Latest trends in digital advertising 👤 ABOUT ME I'm James Williams, and I help businesses grow through strategic paid media and programmatic advertising. With hands-on experience in omnichannel campaigns and media buying, I'm passionate about demystifying complex advertising concepts and sharing what actually works in today's digital landscape. 🔗 LET'S CONNECT → Work with me: https://www.trafficandbridges.com/ → Join my Skool community for in-depth paid media training: https://www.skool.com/paid-media-ment... → LinkedIn:   / james-williams-paid-media   → Instagram:   / jamespaidmedia   💡 Want to dive deeper into paid advertising and programmatic media buying? Join my Skool group for exclusive courses, live sessions, and a community of like-minded marketers. 📌 Don't forget to SUBSCRIBE and hit the notification bell so you never miss new content! #PaidAdvertising #ProgrammaticAdvertising #DigitalMarketing #MediaBuying